A curated collection of stays and experiences to inspire future getaways.

Led the production of Wishlists by Airbnb, a new marketing and product initiative that showcases one-of-a-kind stays and experiences to help people collect ideas for a future Airbnb trip.

For the launch, we featured our “best of” nature and outdoor getaways with the The Greatest Outdoors. Working across a cross functional team, we developed the strategy and tone/voice of the program, designed the product experience, and produced original content. We worked with artist Mads Berg to create beautiful illustrations to bring the program to life. The content was promoted via the Airbnb.com homepage, email, comms, and social media.